What Can We Do For You?

What Can We Do For You?
If you want some coffee or a soft pillow, talk to someone else. But if you want your publishing or new media business to be all it can be, here are some of the services we can provide.

New Ideas, A Fresh Pair Of Eyes...

You trust your own instincts when it comes to your business, but letís face it, sometimes you need a fresh pair of eyes to help you see your business as the market sees it. We can give you the candid perspective that your own in-house staff canít -- or wonít. We have no hidden agendas; we are not part of any office "political" dynamic; and you wonít have to pay us any benefits or vacation time. We offer you proven creativity ready to apply to improve your existing publications and the ability to develop new publishing ventures from the ground up.

Traditional Publishing

Redesign And Repositioning.
We can help you revitalize and reinvent the sizzle and appeal of your publications -- times change, readers do too, and so should you.

Competitive Analysis.
How do you stack up against the other publishers in your segment? We can give you an unbiased appraisal of your strengths and weaknesses, as well as those of your competition...

Editorial Voice.
Are you effectively delivering what your readers want? Are your articles interesting and in line with the vision you have for the publication? We can evaluate your editorial voice and work with your editors to make sure it's clear and harmonious each issue.

Bottom Line Analysis.
Need a fresh pair of eyes to find what you're missing in the financials? Need another perspective on how those numbers might all look a lot better? We've got those unbiased eyes...

New Ventures Concept And Development.
Starting a magazine, book or newsletter business? If you've done it before and been successful you're ahead of about 80 percent of the publishing entrepreneurs out there. As you've probably realized, there's a lot to do to get up and running. We can help you design that business from the ground up. We can write your business plan, create financial projections, startup budgets and marketing plans, and help you with the personnel and facilities planning necessary to create a new business.

Ancillary Revenue Centers.
Do you have a loyal subscriber base that reads your publications cover to cover? If so, and you aren't already in the "special projects" business selling them books by your editors, software and new media products, calendars, then you are missing one of the great ancillary revenue opportunities around. You can't sell them a second subscription, but if they are interested in your editorial content, they will buy other products in their interest areas. We can help you with concept, execution and marketing of these "found money" opportunities.

Maximize Your Manufacturing.
Producing, printing and distributing your publications have become more complex than ever. Computer-based design; direct-to-plate pre-press; "green" manufacturing; the ever-exciting paper market; the equally exciting postal scene; all of these can have a tremendous impact on your bottom line. We can ensure that your operation strikes the proper balance between technology and cost efficiency.

New Media Publishing

New Media Business Development.
Does a new media component makes sense for your business? We can help you design that business from the ground up. We can write your business plan, create financial projections, startup budgets and marketing plans, and help you with the personnel and facilities planning necessary to get you up and running.

Content Development And Editorial Voice.
Forget about all the technological bells and whistles, applets and plug-ins -- great content is the key to a successful web site. Great content is what will keep people hooked on your site and bring new people in. Don't assume that what works as great content in your traditional media will automatically be killer content on the web. Usually it will not. You need to refine your editorial vision and voice for this new medium. We can help your content make the move to the Internet with even more impact than you thought possible.

Web Site Revenue Options.
OK, so here's where the rubber meets the road... How do you make money? First, forget about all the naysayers and technophobes who say that nobody is making any money on the Internet; most of them are speaking from total ignorance and truly do not know what the heck they are talking about! There are a hundred ways to generate revenue in your new media business and we can help you find the five to 10 that make the most sense for you. Then we'll help you implement them.

Marketing And Promotion.
Don't forget about this, it's pretty important. (You'd be surprised how many new media startups spend all their money on technology and ignore basic marketing.) There are several strategies for marketing and promotion on the Internet that are proven to bring significant traffic to your site. We can design and implement those for you.

Partnering And Joint Ventures.
There are many ways to enhance your new media venture through joint ventures and other partnering arrangements with other synergistic Internet companies. These joint ventures can be based on generating traffic or revenue, or on trading content or other features with the aim of enriching what you have to offer your readers. We can find the most likely partners and help you develop the synergy.

Integration With Traditional Publishing.
Last, but certainly not least, we can help you create synergy between your traditional and new media publishing efforts. You'd be surprised at how many otherwise very smart people keep the two so separate that they become competitors. This is nuts.

Do We Know Our Stuff? Do We Know Our Stuff?
Did we just fall off the turnip truck? Well, yes and it hurt, but that's another story... here's a brief backgrounder on the skills that we can bring to bear for you.
Current And Past Projects What We've Done...
Here are some of the projects we've worked on. You would be right to conclude that the firm (actually its president) likes wine and food...
Questions Or Comments? Questions Or Comments?
Here's how to contact us if you have any questions or comments, or if you'd just like us to give you a call to discuss how we might work together.

The Carneros Group
PO Box 2051, Sonoma, CA 95476
Tel: 707.935.0326
Fax: 707.996.6735
Email: gswalter@carnerosgroup.com

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