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Appellation Wine Country Living Magazine / Appellation LLC
Editor and Publisher.
After my initial consulting assignment with this magazine and its owner Michael Earls, it was clear that I could help transition and reposition both the magazine and the parent company and relaunch both in a new, regional publishing business model. My role as Editor and Publisher was to take over the day-to-day editorial and business management of the company. With help from the staff, we completely repositioned the editorial focus of the magazine from a diluted "international wine country" theme to an extremely tight "West Coast wine country" focus, providing compelling content on wine, food, dining, entertaining and wine country living from the wine regions from Baja California to British Columbia. The change was very well received and as we rebuilt the company over the yearlong contract, it was clear that the new focus was working and that momentum was building. Contract completed November 2000.


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