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Vice President, Content, Editor and Community Organizer.
My role in this launch of this unique, integrated wine ecommerce business grew out of my involvement with the Ambrosiawine.com launch. That company morphed into Winetasting.com, a cooperative of California's most sought after wineries and their online tasting rooms. The concept was to provide the technology and expertise to bring these wineries to the web, allow them to sell direct to customers just as they do in their tasting rooms and create a portal site that through merchandising, content and community would drive sales traffic to these member wineries. I was responsible for all content and community development, and was a member of company's executive team during this one-year contract. Contract completed January 2001.

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